Podcast
Episode 001: One Tribe & Concrete Gyms: Community is Key + Meta Ads Fail
Published 20/01/25
In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value of sleep, and the resources that have influenced their success, as well as what has and hasn’t worked for them from a marketing perspecitve.
Episode 002: The Flexing Physio Clinic: Tips for New Clinic Owners
Published 27/01/25
In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership and the importance of networking and referrals in growing his practice. He also shares insights into content creation and the balance between personal and clinic branding.
Episode 003: From Physiotherapist to Marketing Expert: Gabbie’s Founder's Journey
Published 03/02/25
In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her clinical practice and clinic ownership, emphasising the fulfillment she finds in educating the next generation of physiotherapists and helping other amazing businesses grow.
Episode 004: a2z Health: Multidisciplinary Success
Published 10/02/25
In this episode of the Market Your Clinic podcast, Michael Melamed shares his journey from being a physiotherapist to becoming the successful business owner of a2z Health Group. He discusses the challenges and triumphs of expanding his practice, the importance of hiring the right team, and the strategies he employs to attract new patients. Michael emphasizes the significance of planning, the right digital marketing strategies, maintaining relationships with referral sources, and fostering a positive team culture. He also reflects on his transition from practitioner to business owner and the importance of mindfulness in managing stress and clarity in decision-making.
Episode 005: Growing Transcend Health: Networking, Social Media & Strong Systems
Published 17/02/25
In this conversation, Jacci Allanson discusses her journey of owning Transcend Health, emphasising the importance of exercise in rehabilitation, the evolution of their services, and the significance of building strong referral relationships. She shares insights on effective networking, social media marketing strategies, and the challenges of managing a growing clinic while maintaining a strong team culture. Jacci also highlights the importance of onboarding processes and setting clear expectations with clients to ensure they receive the best care possible. Throughout the discussion, she reflects on her personal routines and the philosophy of being proactive in managing her time and energy.
Episode 006: Social Media Tips for Clinics
Published 04/03/25
This conversation delves into the significance of social media for clinics in the healthcare, wellness and beauty sectors. It emphasises the necessity of a strategic approach to social media, focusing on content creation, audience engagement, and the importance of maintaining a consistent online presence. Gab and Alicia discuss various content pillars, the role of scheduling tools, and the best practices for posting to maximize engagement and effectiveness. They also discuss various content types, including images and videos, and the significance of crafting engaging captions and utilising hashtags. They also highlight the importance of measuring success through engagement metrics and maintaining consistency in posting.
Episode 007: Scaling 3 Businesses Simultaneously: Grayce's Crazy Growth
Published 31/03/25
In this episode of the Market Your Clinic podcast, Grayce, a women’s health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women’s health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures, and creating a charity to support mothers. Throughout the conversation, she emphasizes the significance of work-life balance, managing health challenges, and nurturing her team as they expand their services.
Episode 008: How Elle is building Supple Body with strategic branding and grit!
Published 14/04/25
In this conversation, Elle and Gab discuss the journey of building a nutrition and Pilates business, Supple Body, emphasising the importance of community, personal growth, and the challenges of balancing motherhood with entrepreneurship. They explore the philosophy behind the brand, the significance of feeling good, and the strategies for marketing and engaging with clients. The conversation also touches on the importance of teamwork, the impact of personal experiences on business decisions, and future aspirations for growth and community involvement.
Episode 009: Pt 1: Buzz Aldrin: Keys to Scaling to 8 Clinics and Beyond
Published 01/05/25
In this conversation, Buzz and Gabbie discuss the importance of defining a clear vision or ‘North Star’ for business success, emphasizing leadership, financial management, and effective marketing strategies. They explore the dynamics of team leadership, the significance of coaching, and the necessity of overcoming barriers to growth. The discussion also highlights the importance of setting realistic goals and maintaining lean operations to ensure sustainable success for allied health clinics.